7 Ways to boost your Organic Reach on Facebook

Feeling disheartened on getting ignored on Facebook? Or, despite lots of endeavors you are not getting the appropriate organic reach on Facebook?

Yeah! Most probably. Because…

…Nowadays your organic Facebook posts can only be seen by your most devoted fan or your ardent follower, which would not be a good news for getting better organic reach. Have you ever thought what does that mean for a social media marketer?

Facebook marketing has changed a lot over the past few years. The days are gone when getting organic reach was so easy that, all you needed to do was throw up a Facebook post and then sit back and wait for tons of engagement to fill your page. The trickiest part is Facebook’s definition of promotional content versus quality content.

We don’t exactly know what triggered Facebook’s organic reach decline. But, it’s probably due to an increase in competition in the news feed and too many promotional posts rather than the good content.

But, Facebook wants marketers to step up their game.

If you want to increase your Organic Reach on Facebook, I encourage you to be laser-focused on a proven strategy that works.

Here, in this post I want you to know about some strategies to blow up your own page. 

1.Find the Right Content: If your content doesn’t click your fans, they are not going to engage with it. And if your fans don’t engage with it, you’re going to struggle for your organic reach on Facebook.

The key point behind the success of your content is to choose the right mix of the content and publish it on the right time. Each time someone likes, comments, or shares that engaging content, they send a signal to Facebook that they want to see more of our content. This helps us get seen more in the news feed when we post the links that go back to our blog. Your fans are people, and people like to be entertained. They want you to show your personality. And, they want to know you’re real.

Are you just putting links on your page? If so, you’re most likely not getting the engagement you want.

Consider mixing up the variety of your content.

2.Get to know your Facebook Insights Inside and Out: You should dig into your Facebook insights like crazy. You have to know about each page of your insights inside and out. Test your content often.

But, don’t just read the data. Learn from it. Always try to learn what it means and how to interpret the numbers. First of all, learn how to use the info in your insights to make data-driven decisions about your Facebook marketing to get the organic reach as your post deserves.

Don’t always stick with the same strategy; always change the strategy as per requirement, because the content that worked well last week might fail in this very week.

3. Always try to Stand Out in the News Feeds through Visual Marketing: To get the organic reach as you want, visual content is must for your posts. Visual marketing not only means posting photos on social media. According to BuzzSumo, the posts with the image get 2.3 times more engagement than those without images.

I’m talking about using visual marketing to tell your story and to communicate your brand’s message. Visual marketing has become a force to be reckoned with on Facebook! It’s no longer an option to post visual content on Facebook. It’s become necessary for marketers to at least learn the basics of image creation.

There are so many ways to use visual marketing to grow your Facebook page and get the deserved organic reach:

• Create branded quote images.
• Pull tips from your blog posts and put them on images.
• Use powerful imagery to develop thought leadership in your niche.
• Use visual marketing as eye candy to stand out in the news feed.

Use any of these, and you’ll be able to create branded images in a minute or two.

4. Show People that you’re paying Attention: If you have posted something on Facebook, then you won’t go to watch cricket, infact it’s the time to get the most organic reach through your post. Nobody does that, of course! Instead, you want to feel special. Real people always want to connect with other real people. They always want to know that you’re approachable. Most of all, they want to know that you’re paying attention to your page.

 

Once they get to know that you’re listening they would try to engage more from next time. When someone takes the time to interact with your page, acknowledge it. Even if all you do is “like” their comment, just make sure to appreciate it.

So, always respond when your fans mention you in the comments.

5. Always recycle your Evergreen Content: It is one of the cornerstones to increase your organic reach through your post.

Evergreen content is the content you create that never gets old. It stands the test of time, and it remains relevant and useful to your fans.

Each time this kind of content gets posted, it always reaches a new audience. At Post Planner, we have around 500 evergreen blog posts that rotate on our page. Not only do these posts consistently drive traffic to our website, but also they continue to build the lead in our niche.

If you have a library of evergreen content (even if it’s just 10 or 15 posts), start recycling on your Facebook page. It will contribute to your page growth and turn out to be a consistent source of website traffic for you!

6.Be Strategic about your Posting Time: There can be a lot of opinions about the posting time on Facebook. As you’re the only one who has access to your insights. Then, except you, there is no one who knows the best time to post on your page, and get the best results out of it.

Posting at the right time can mark the difference between going viral and not being noticed at all. The key here is to make this decision based on your data. If you have an online business and your audience is global, look at the times you’ve selected. Some marketers suggest posting at peak times when people are on Facebook. Others suggest posting at non-peak times since there’s less competition in the news feed. So, you need to choose proper timings to get the good results and increase your organic reach.

Here, I would suggest you to test with the timings to know which works best for your posts. Remember, the best tim to post on your page might not be the times when you are typically on Facebook. Be flexible and open to change.

We do this because people have appointments and meetings during the day that begins at the top of the hour. In the few minutes before those meetings start, what do they do? Yep, they grab their phones. Meaning, it could be a good time to increase your organic reach.

So far, this posting strategy has worked well for us.

7.Plan your Content in Advance: If your audience loses interest in your page, you’ll lose your ability to increase your Facebook organic reach. It’s a tough pill to swallow when you’re working hard to post high-quality content consistently. That’s why it is extremely important to plan your content in advance. If you plan and schedule your content ahead of time, you can be more strategic about each piece of content you post.

There is need of variety of content thus, you need to curate and create different types of contents accordingly. In doing so, you’ll always be confident in knowing that the right piece of content is going out at the right time—consistently. You’ll also avoid the stress of trying to find content to post at the last minute.

Summing up, increasing Facebook organic reach has gotten tricky—but it’s definitely still do-able! No matter how you look at it, you’ll need to be savvy and agile to get seen more in the news feed and noticed by your fans. We hope you’ll take these strategies and apply them to your own page! And we’d love to hear about your Facebook journey and your results along the way.

SAVE TIME, WORK SMART AND GROW YOUR AUDIENCE!

I hope you liked the post. Let me know about your opinion in the comment box below.