How YouTube can Help your Business?
YouTube has become a powerful online marketing tool for businesses. Most people focus on Twitter, Facebook, and Instagram for social media promotion. But if you’re not using YouTube to promote your business, you’re seriously missing out.
Videos offer a great way to differentiate a business and help it stand out among the competitors. Being the world’s second-largest search engine, YouTube presents businesses with endless opportunities.
YouTube is a cost-effective way to grow your business. When used correctly, it can help boost brand awareness, establish a following, drive more traffic, and generate more leads.
Due to over 2 billion monthly users, YouTube has a huge reach, which can benefit small businesses greatly. Now, YouTube is not just an entertainment site. It has grown into a useful business resource.
Top Benefits of Using YouTube for Business
- Huge Audience
YouTube is a platform that is used by people of all ages. YouTube’s audience is extremely varied because everyone uses this platform for various purposes.
Statistics reveal that YouTube gets more than about 30 million daily visitors, who watch an estimated 5 billion videos. People use YouTube for many reasons, including entertainment, education, and learning a new skill.
However, using YouTube for business is also a good idea. YouTube is the second biggest search engine, yet only a few small businesses use this powerful platform.
YouTube will help your business by boosting brand awareness and helping you get your products in front of a much wider audience.
- People Prefer Watching Videos
A lot of people prefer watching videos over reading an article. In the upcoming years, it is estimated that videos will be responsible for more than 82% of consumer internet traffic. It is 15 times higher compared to 2017.
As videos make information easier to understand, a study found that 59% of executives prefer videos over texts. Another amazing fact is that viewers retain up to 95% of the presented information if they watch a video.
Also, video generates up to 1200% more shares than text and images combined. Besides, YouTube makes it a lot easier to share your content on other platforms like Twitter, Facebook, and various other websites as well.
- More Valuable Leads
You can gain more valuable leads by promoting your products and services on YouTube. YouTube is a great platform that boasts two billion monthly users. Your product can be seen and shared by many viewers on YouTube.
This makes YouTube a powerful medium to promote your products. Research shows that around 76% of users buy products after watching videos on YouTube. Since each video has a specific set of keywords and tags associated with it, your video can be found by the people looking for you and your products.
- Reach Your Target Audience
YouTube offers you amazing opportunities to reach your target audience. As Google owns YouTube, using the best SEO practices on YouTube can help you rank higher in search on YouTube as well as Google.
As a marketer, it is your responsibility to find out the online habits of your target audience. After that, you have to make sure your YouTube videos get seen by your targeted audience. And for that, you have to employ the SEO best practices along with an excellent strategy in mind.